A Strong Foundation in Sales
Chris Mann joined Top Tubes as Sales Director just over a year ago, bringing with him 20 years of experience in national and international sales. With a background in business and marketing, he has played a key role in shaping the company’s commercial operations and strengthening customer relationships.
Chris’s career began after earning a BSc Business & Marketing Management degree in the early 2000’s. Starting in sales, he quickly advanced through a variety of account management positions starting with regional and then onto national level sales before taking up an international sales management role where he gained extensive experience in handling complex customer requirements on a global scale. Before joining Top Tubes, Chris spent the previous 5 years in the position of Sales Director working for a global packaging automation company.
Adapting to the Steel Industry
Moving from packaging automation to steel came with new challenges, however Chris’s previous sales experience working in commodity markets of paper and plastics allowed him to adapt quickly. Understanding the culture of Top Tubes and the needs of its customers was a priority. His ability to transition seamlessly between industries has helped strengthen the company’s sales approach and market presence.
Leading the Sales Team
As Sales Director, Chris oversees both strategy and day-to-day operations. His role involves managing people, setting objectives, and creating an environment for success. He is responsible for ensuring the team stays motivated, aligned with company goals, and continuously improving performance.
Balancing long-term planning with immediate business needs, he ensures the sales team remains focused on revenue growth, customer retention, and delivering a first-class service. His leadership is crucial in maintaining job security for employees and ensuring customers see Top Tubes as a long-term partner.
A Hands-On Approach
Chris believes in being as involved as possible in the sales process. His daily routine includes:
- Reviewing financial reports from the previous day.
- Leading morning meetings to discuss sales figures and progress.
- Meeting with department heads to align business goals.
- Spending time with the sales team, approving quotes, and authorising deals.
No two days are the same, and staying ahead of the curve is key to maintaining momentum.
Driving Change & Efficiency
Chris has focused on implementing new processes and modernising outdated systems to improve efficiency. By introducing new software and streamlining operations, he has helped the team work smarter and more effectively.
Identifying areas for improvement has been a top priority, ensuring that the sales function remains strong, adaptable, and positioned for future growth.
Goals & Future Vision
Chris is committed to ensuring that Top Tubes continues to grow and thrive by focusing on several key areas:
- Improving profitability through strategic planning – By refining sales tactics and identifying new revenue streams, Chris is dedicated to maximising profitability while maintaining strong customer relationships.
- Enhancing conversion rates – Chris aims to increase the percentage of leads that turn into long-term customers by fine-tuning the sales approach, offering tailored solutions, and ensuring the team is well-equipped to handle customer inquiries effectively.
- Strengthening customer retention – Understanding that loyal customers are the backbone of any successful business, Chris is implementing strategies to enhance customer service, build trust, and foster long-term partnerships.
- Expanding the customer base and increasing market share – By identifying new business opportunities and leveraging market trends, Chris is driving Top Tubes into new territories, ensuring sustainable growth.
- Ensuring continuity and consistency in the sales approach – Standardising procedures, refining sales training, and maintaining a unified approach across the team are all part of Chris’s vision for long-term success.
Get in touch
Top Tubes is always on hand to assist customers with both improving onloading and offloading products offered by Top Tubes. Contact Us to see how we can improve your Business operations.
Investing in Training & Development
A well-trained sales team is essential for sustained success, and Chris is committed to fostering a culture of continuous learning within Top Tubes:
- Rolling out an e-learning platform – A new digital learning system will provide employees with flexible, on-demand training tailored to different levels of experience.
- Providing tailored training for different departments – Sales training isn’t one-size-fits-all. Chris is implementing specialised programmes for various roles, ensuring that each team member has the knowledge and skills they need to excel.
- Encouraging continuous learning – Beyond structured training, Chris promotes a mindset of ongoing development, where employees are encouraged to stay updated with industry trends, customer needs, and best practices.
Looking Ahead
With Chris leading the sales division, Top Tubes is in a strong position for growth. His leadership and expertise are shaping the future of the company, ensuring innovation, efficiency, and customer-focused strategies remain at the heart of everything we do. His drive and commitment make him an invaluable part of the Top Tubes team, and we’re excited for what the future holds under his guidance.